July 25, 2024. When Juan Carlos Sanjuán created the Casual Hoteles chain 11 years ago, one of his goals was to offer an experience that exceeded the expectations of his clients. A challenge that he has achieved by creating hotels in which the rooms play a leading role, incorporating a theme that enhances their value, connects them to the destination and welcomes its visitors, inviting them to live unique experiences.

To promote these experiences, the Valencian group has just signed an agreement with the luxury cosmetics brand Rituals, which has led to the incorporation of these exclusive amenities in all of the Casual hotels in Spain, Italy and Portugal.

The collections implemented belong to the Karma and Mehr lines, and are presented in 300 ml. refillable dispensers, which have achieved another important goal: reducing the consumption of single-use plastics to a minimum and promoting sustainability, which Casual Hoteles supports in all its actions.

The products made available to guests in each room include liquid soap, shampoo, body cream and hand soap.

Mood-enhancing amenities to start the day with vitality :

The collections chosen by Casual Hoteles for its hotels are two of Rituals' most renowned lines, for their excellent fragrances and the benefits they provide to their users.

Karma products are inspired by the Hindu belief that living with good intentions, sharing kind words and thinking positively generates good karma. To enhance the positive energy of summer and extend it to the whole year, Karma includes a scent made with white tea and sacred lotus flower, which improves mood, encouraging people to spread kindness and good vibes to the rest of the world.

The Mehr line also seeks to improve mood, but also helps channel vitality. In this case, the inspiration comes from the Persian civilization, where Mehr, the god of the sun, was synonymous with kindness and love. To instill a feeling of warmth and happiness, Mehr products combine the sweet, fresh, aromatic and sparkling scent of sweet orange, which stimulates energy and good humor; with the aromatic cedar essential oil and its stimulating woody fragrance, which helps illuminate the soul.

If you want your holidays to be sustainable and improve your mood, stay at one of the 25 establishments that Casual Hoteles has in 13 cities in Spain, Italy and Portugal, and enjoy the experience of starting each day with a revitalizing shower thanks to Rituals' exclusive luxury cosmetic products. We look forward to seeing you!

About Rituals :

Founded in 2000 in Amsterdam, the Netherlands, Rituals was the first brand to combine home and body products. It is a company dedicated to personal well-being within the luxury cosmetics sector, creating collections that are beneficial for people and the planet, based on three pillars: clean, conscious and committed. To this end, all its formulas use more than 90% ingredients of natural origin. Today, Rituals has more than 1,000 stores in 36 countries around the world.

About Casual Hotels :

Casual Hoteles is a Valencian hotel company founded in 2013 by Juan Carlos Sanjuán, with the aim of becoming the benchmark for themed urban accommodation in Spain. All its hotels have a personal decoration, inspired by the destinations in which they are located, and offer quality standards and central locations at affordable prices.

They are fun, surprising and provocative, making Casual Hoteles a disruptive chain that, in 2018, was recognized with the Hostelco Award for the “Best Hotel Concept”; in 2023 it obtained the First HOSBEC Tourism Sustainability Award, in the category of “Best Corporate Social Responsibility Strategy”; and in 2024 it was chosen as the “Chain with the best Corporate Social Responsibility” in the XIV Edition of the Roca Awards for Hotel Initiative.

In this sense, the group also stands out for its policy of strong social and environmental commitment through its own Code of Ethics, and for its collaborations with NGOs such as Save the Children and Unicef, among others. Currently, Casual Hoteles has 25 hotels and 881 rooms in 13 cities in Spain, Portugal and Italy, of which 1 is owned, 1 is managed, 15 are operated under a rental regime and 8 are franchised. In addition, it plans to add 2 new hotels in 2025 in Ibiza (42) and Naples (34).